May 082012

This article was originally on Women’s Network, however the link is now dead.

As a small business owner, you’re probably screaming out for more hours in the day. On top of running your business, there’s the marketing to think about, the payroll, the web design, the IT, the finances some of which you probably don’t have a clue about.

You might not believe in paying someone to do something you can do yourself. And if there were 40 hours in a day you’d be right. But in reality, business outsourcing really does make the world go round. If we were all fantastic at everything, the unemployment rate would be through the roof!Outsourcing parts of your business activity is an ideal way for soloists to run a business – you get to enjoy the benefits of working hard at what you love and know best, while giving business to other people who work hard at what they love and know.

It’s also one of the most cost-effective ways to run a small business, especially when you’re starting out. Not only do you get to specify the amount of work you’re paying for, you’ll save thousands by not having to hire an IT guy, marketer or office manager.

Even better, you won’t have to purchase additional office equipment or pay for training expenses and agency fees, employee-related taxes, insurance and benefits.

What can I outsource?

  1. Marketing: While marketing is an essential part of building and promoting your business you probably don’t have the time, resources, expertise, focus or funds to do it justice. Outsourcing your marketing to a specialist marketing agency or to a few expert freelancers will free up your time and save you the $70,000+ cost of hiring a marketing manager.
  2. Information technology: Rather than battling with the vagaries of software, servers, networks and security, many small businesses are outsourcing everything to an external service provider. And when you think about it, it makes a lot of sense. Instead of purchasing and managing complicated hardware and software, IT resources are accessed on demand, and you only pay for the resources you need.
  3. Payroll: Few business owners will cite payroll management as one of their favourite tasks. For small businesses, an in-house payroll manager is a money burner. Outsourcing your payroll activities almost guarantees reliability, accuracy, speed and insight, and saves you time and productivity.

You can also outsource your advertising, web design and accounting. Take a load off – you really don’t have to do everything yourself!

Source:  Women’s Network